BEHIND THE ART

This Chinese New Year, Tiger Beer teams up with Malaysian contemporary calligrapher Jameson Yap to bring the spirit of Together, We Roar to life.

Jameson's unique designs capture the essence of roaring into the New Year with an unstoppable Tiger spirit, expressed through Wisdom, Courage, Prosperity, Glory, and a Mystery Edition.

Trained in traditional calligraphy by his grandfather from the age of five, he is best known for his signature River-stroke style. His work fuses heritage with bold, modern expression, earning recognition both locally and globally.