Roaring In Style

Tiger Beer, a world-acclaimed iconic Asian beer brand, and atmos, a Tokyo-based streetwear label, have come together once again 
for a Chinese New Year (CNY) collaboration inspired by their shared roots in Asian street culture. The Tiger x atmos: Spirit of the Tiger collection explores traditional Japanese calligraphy and manuscript-style typography, paired with bold graphic storytelling.

The overall concept draws inspiration from sake barrels and the energy of Asian street storefronts, creating a setting that feels raw, cultural, and contemporary. Reflecting Tiger’s CNY theme of 
敢敢冲 (Dare to Charge Forward), the collection creates a dialogue between heritage and modernity, centered on wearable silhouettes designed for the festive season.